Our work

Global companies with monster nomenclature challenges. Products or startups in search of a new name. Marketing managers seeking guidance to avoid common naming pitfalls. Brand teams in need of alignment with leadership and each other.
We’re here for it.

Juniper Networks

“We have a super smart, experienced internal brand & naming team, but we’re small, manage a lot, and move fast. Do you do retainers?”

Onduo

How do we leverage our big-name parent companies while also blazing our own brand trail?

Enchroma

“How do you make a legitimate, awesome, medical-grade product stand out as credible and cool and consumery in a sea of fraudulent “snake oil” competitors?”

Mainstay

Updating an already successful brand identity to include an expanded offering while maintaining the legacy.

Google

“We’re one of the largest tech companies in the world. We move super fast and work crazy smart. We need some extra brand brains and expertise – you in?”

Ciena

Creating a new nomenclature that helps customers make sense of a large and unwieldy product portfolio – and the internal processes to go with it.

ByteDance

“Is it possible to get a global, legally-vetted name for our new app in under two weeks?”

Nautilus

“How do we name our new bike to show it’s a break from our past while maintaining equity in the Bowflex name?”

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