There’s no magic formula to choosing a name! Every business - and every product - is different.
From late stage startups to global tech giants, here are a few truths about naming that companies often forget.
What happens if you don't do the naming work that comes before the naming work.
So you’ve got a thing that needs a name. Here's how to get started.
A quick dive into brand names that are making their rounds in the crypto space.
Brand success is all about being radically authentic.
A quick dive into new(ish) brand names that are making their rounds in the wearables space.
