There’s no magic formula to choosing a name! Every business - and every product - is different.
Things that will hurt you, slow you down, cost you money, and cause pain in naming if you don’t know about them.
From late stage startups to global tech giants, here are a few truths about naming that companies often forget.
What happens if you don't do the naming work that comes before the naming work.
So you’ve got a thing that needs a name. Here's how to get started.
A quick dive into brand names that are making their rounds in the crypto space.
Brand success is all about being radically authentic.
A quick dive into new(ish) brand names that are making their rounds in the wearables space.
