House of Who
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We are practitioners of brand truth. 

House of Who is an arthouse and agency founded on the belief that your truth is your greatest asset and you don't have to be fake in order to succeed.

 

LET's GET REAL

brands make a difference in the world. what kind of impact is yours making?

We think that when you are truly yourself, everybody benefits. This goes for business, too. People fall in love with honesty. Teams obsess over missions they actually care about. And your competitors—well, they simply can't replicate the soul of your brand because there's nobody else like the real you. 

Our truth? 

We're artists who work in branding because that's where we can make the biggest difference. We're keen on using identity as a way to reveal the beautiful humanity behind brands.

Truth benefits your bottom line, people’s lives, and the world.


TEAM

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Shannon DeJonG, CEO

You're looking for decades of naming expertise and Tetris-like strategic brains? Creativity worth a million suns? Or maybe just a little common sense?

Game on.

We work and play with a ruthless hunger for Truth. (Yes, with a capital T.)

All of us have eclectic backgrounds that help us keep it real in business and life. As for me, I'm part artist, part corporate American, and part Zen Buddhist. I'm an actor and a business owner. And I believe that being our whole, true selves doesn't just make us happier. It makes us really (really) good at what we do.

 

 


ROBIN PURO/CFO
BILL MURRAY/Graphic Design
CIANA WILSON/Brand Strategy
LIZ RHOADES/Project Management
 

WHITNEY BAKALEINIKOFF/Naming 

KERRI LOWE/Content Strategy

NICK BEESLEY/Graphic Design

CYPERUS MEDIA/Video Production

 

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WORK

Our speciality? Truthful brand identities. 

We can start from scratch to create brand-new brands or swoop in to save the day with brands that just need a little extra help. For projects that extend beyond traditional brand work, visit Arthouse of Who.

II.

Brand strategy

CREATIVE STRATEGY

BRAND CONSULTING

I.

NAMING

Name Lists

NAME CONSULTING

IV.

IDENTITY DESIGN

GRAPHIC DESIGN

PRINT PRODUCTION

III.

CONTENT CREATION

COPYWRITING

CREATIVE IDEATION


OUR CLIENTS

We work in close collaboration with the people behind some of the world's most profound brands. Our clients tend to be seekers, visionaries, and rebels—individuals who want to leave a personal and professional legacy that feels true to them. Brands start with the human beings who give them life; we believe that brand work can be as positive and transformational for people as it is for companies. 


featured PROJECT

 

ENCHROMA REBRAND

CLIENT: Enchroma

CHALLENGE: Uncover the full value of a color blindness eyewear company and launch their new brand

HOW WE SOLVED IT: We developed a nuanced understanding of the biology and neuroscience of color blindness, working closely with Enchroma leadership to position the company as not only functional, but culturally relevant to its demographic.

Deliverables: Full brand strategy, brand identity, and ongoing strategy, design, and verbal consultation

 
 

See our full list of case studies here

 
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Arthouse

TRANSCENDING THE BOUNDARIES OF BRAND & ART

We embrace the experimental, risqué, and avant garde. We welcome opportunities for painstaking craftsmanship. We are Arthouse of Who, and we say that art and brand belong together. 

 

ARTISTCEO

A podcast that asks the question: Can business and art live in harmony?

Host Kerri Lowe documents Shannon's journey as she attempts to integrate her two selves (her "artist" self and her "professional" self) in order to become one self - an ArtistCEO. Listen in to enter the mind of a newly-minted CEO doing business sans MBA...but with a background in performance art and Zen Buddhist philosophy.

Part narrative documentary, part performance art, part live-your-values kick-in-the-pants — ArtistCEO is made for anyone who is trying to make business and art play nice. It's time to integrate.


ARTISTIC PARTNERS

 
 

ROBIN PURO

Robin Puro is a ceramic artist who specializes in the ancient Japanese art of kintsugi, or repairing broken ceramics with streams of gold. Instead of hiding the imperfections of our pasts, kintsugi highlights these cracks and breaks, transforming them into the very thing that makes the piece (and the person) uniquely beautiful.

THREE POINTS PRESS

Three Points Press is a spot where artists can come together to collaborate and share creative energy. With a dedicated screenprinting space, they are equipped to take on mid-scale projects for artists, small businesses, and brands. Located in the heart of Berkeley, they offer workshops, pop-up shops, and art showcases. 

 
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SAY HELLO


Don't be shy—we love meeting new people. 

For project inquiries, speaking engagement requests, or any other questions, fill out the form below.

House of Who

2600 10th Street Suite 406
Berkeley, California 94710