House of Who
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Let's get real. 

You've got complicated decisions to make about naming, nomenclature, brand strategy and design.

House of Who is an agency and arthouse that specializes in untangling complex problems of identity, creatively.

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we cut through the clutter to find the truth of your matter - meaning clearer answers in less time, so you can move forward confidently. 

And also impress your boss. Or stakeholders. Or both.

Got a challenge and need clarity? We've got your back: contact us


TEAM

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Shannon DeJonG, Founder & CEO

You're looking for decades of naming expertise and Tetris-like strategic brains? Creativity worth a million suns? Or maybe just a little common sense?

Game on.

I've been agency-side, client-side and freelance, and now lead my own team of creative specialists who know how to get to the essence of a problem using truth as our guide.

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As a team, our eclectic backgrounds and artistic sensibilities help us keep it real in branding and life. We believe that being our whole, true selves doesn't just make us happier. It makes us really (really) good at what we do.

 

SHANNON DEJONG/Nomenclature

BILL MURRAY/Graphic Design

CIANA WILSON/Brand Strategy

LIZ RHOADES/Project Management

ROBIN PURO/Finance

WHITNEY BAKALEINIKOFF/Naming 

KERRI LOWE/Content Strategy

ANNA KRITKOS/Jr Namer

CYPERUS MEDIA/Video Production

 
 

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WORK

Our speciality? Truthful brand identities. 

We can start from scratch to create brand-new brands or swoop in to save the day with brands that just need a little extra help. For projects that extend beyond traditional brand work, visit Arthouse of Who.

II.

Brand strategy

CREATIVE STRATEGY

BRAND CONSULTING

I.

NAMING

Name Lists

NAME CONSULTING

IV.

IDENTITY DESIGN

GRAPHIC DESIGN

PRINT PRODUCTION

III.

CONTENT CREATION

COPYWRITING

CREATIVE IDEATION


OUR CLIENTS

We work in close collaboration with the people behind some of the world's most profound brands. Our clients tend to be seekers, visionaries, and rebels—individuals who want to leave a personal and professional legacy that feels true to them. Brands start with the human beings who give them life; we believe that brand work can be as positive and transformational for people as it is for companies. 


featured PROJECT

 

ENCHROMA REBRAND

CLIENT: Enchroma

CHALLENGE: Uncover the full value of a color blindness eyewear company and launch their new brand

HOW WE SOLVED IT: We developed a nuanced understanding of the biology and neuroscience of color blindness, working closely with Enchroma leadership to position the company as not only functional, but culturally relevant to its demographic.

Deliverables: Full brand strategy, brand identity, and ongoing strategy, design, and verbal consultation

 
 

See our full list of case studies here

 

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Arthouse

TRANSCENDING THE BOUNDARIES OF BRAND & ART

We embrace the experimental, risqué, and avant garde. We welcome opportunities for painstaking craftsmanship. We are Arthouse of Who, and we say that art and brand belong together. 

 

ARTISTCEO

A podcast that asks the question: Can business and art live in harmony?

Host Kerri Lowe documents Shannon's journey as she attempts to integrate her two selves (her "artist" self and her "professional" self) in order to become one self - an ArtistCEO. Listen in to enter the mind of a newly-minted CEO doing business sans MBA...but with a background in performance art and Zen Buddhist philosophy.

Part narrative documentary, part performance art, part live-your-values kick-in-the-pants — ArtistCEO is made for anyone who is trying to make business and art play nice. It's time to integrate.


ARTISTIC PARTNERS

 
 

ROBIN PURO

Robin Puro is a ceramic artist who specializes in the ancient Japanese art of kintsugi, or repairing broken ceramics with streams of gold. Instead of hiding the imperfections of our pasts, kintsugi highlights these cracks and breaks, transforming them into the very thing that makes the piece (and the person) uniquely beautiful.

THREE POINTS PRESS

Three Points Press is a spot where artists can come together to collaborate and share creative energy. With a dedicated screenprinting space, they are equipped to take on mid-scale projects for artists, small businesses, and brands. Located in the heart of Berkeley, they offer workshops, pop-up shops, and art showcases. 

 
 
 

Shop

Check out the House of Who shop for super cool swag and beautiful products from our Arthouse partners

 
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REACH OUT


Don't be shy—we're always here. Give us a call when you need to get clear. 

For project inquiries, workshop requests, or any other questions, fill out the form below.

House of Who

2600 10th Street Suite 406
Berkeley, California 94710