Brand naming for companies moving at the speed of tech.

We’re House of Who. We specialize in naming for tech. Why tech? Speed. Constant change. Complexity. Newness. Boundarylessness. Organizational and stakeholder nuance. Agility. If you can name for tech, you can name for anyone.

See what we do

We've done a lot with Google. From quick naming to quick advice. So yeah, we're friends.

"Thanks all! So appreciate you and the fab output!!"

Nomenclature, positioning, and messaging with Google

"I literally cried in your first delivery because I had never felt so seen as a business!"

Brand strategy, positioning, and messaging with AuditMate

"Thank you again for the wonderful, extremely fast work. Brilliant!"

Naming & strategy with Tik Tok (Bytedance)

Recent work

Google

“We’re one of the largest tech companies in the world. We move super fast and work crazy smart. We need some extra brand brains and expertise – you in?”

Mainstay

“How can we evolve out of the education sphere and humanize a chatbot?”

We make naming strategies & names for tech companies, and the real humans behind them.

House of Who uses a people-centric approach that combines not only expertise in language and branding, but also agile workflows, human psychology and organizational dynamics.

See who we are

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