Let's get real.
You've got complicated decisions to make about naming, nomenclature, brand strategy and design.
House of Who is an agency and arthouse that specializes in untangling complex problems of identity, creatively.
we cut through the clutter to find the truth of your matter - meaning clearer answers in less time, so you can move forward confidently.
And also impress your boss. Or stakeholders. Or both.
Got a challenge and need clarity? We've got your back: contact us.
TEAM
Shannon DeJonG, Founder & CEO
You're looking for a decade of naming expertise and Tetris-like strategic brain? Creativity worth a million suns? Or maybe just a little common sense?
Game on.
I've been agency-side, client-side and freelance, and now lead my own team of creative specialists who know how to get to the essence of a problem - so you get smart, workable answers.
As a team, our eclectic backgrounds and artistic sensibilities help us keep it real in branding and life. We believe that being our whole, true selves doesn't just make us happier. It makes us really (really) good at what we do.
SHANNON DEJONG/Nomenclature
CIANA WILSON/Brand Strategy
BILL MURRAY/Graphic Design
WHITNEY BAKALEINIKOFF/Naming
KERRI LOWE/Content Strategy
LIZ RHOADES/Project Management
ALEXANDRO LOPEZ/Client Relations
ROBIN PURO/Finance
ELIZABETH THERIOT/Executive Asst.
MAYA MACDONALD/Social Media
WORK
Our speciality? Truthful brand identities.
We can start from scratch to create brand-new brands or swoop in to save the day with brands that just need a little extra help. For projects that extend beyond traditional brand work, visit Arthouse of Who.
II.
Brand strategy
CREATIVE STRATEGY
BRAND CONSULTING
I.
NAMING
Name Lists
NAME CONSULTING
IV.
IDENTITY DESIGN
GRAPHIC DESIGN
PRINT PRODUCTION
III.
CONTENT CREATION
COPYWRITING
CREATIVE IDEATION
OUR CLIENTS
We work in close collaboration with the people behind some of the world's most profound brands. Our clients tend to be seekers, visionaries, and rebels—individuals who want to leave a personal and professional legacy that feels true to them. Brands start with the human beings who give them life; we believe that brand work can be as positive and transformational for people as it is for companies.
featured PROJECT
ENCHROMA REBRAND
CLIENT: Enchroma
CHALLENGE: Uncover the full value of a color blindness eyewear company and launch their new brand
HOW WE SOLVED IT: We developed a nuanced understanding of the biology and neuroscience of color blindness, working closely with Enchroma leadership to position the company as not only functional, but culturally relevant to its demographic.
Deliverables: Full brand strategy, brand identity, and ongoing strategy, design, and verbal consultation
See our full list of case studies here.
Arthouse
TRANSCENDING THE BOUNDARIES OF BRAND & ART
We embrace the experimental, risqué, and avant garde. We welcome opportunities for painstaking craftsmanship. We are Arthouse of Who, and we say that art and brand belong together.
ARTISTCEO
A podcast that asks the question: Can business and art live in harmony?
Listen in to enter the mind of a newly-minted CEO doing business sans MBA...but with a background in performance art and Zen Buddhist philosophy.
Part narrative documentary, part performance art, part live-your-values kick-in-the-pants — ArtistCEO is made for anyone who is trying to make business and art play nice. It's time to integrate.
ARTISTIC PARTNERS
PURO KINTSUGI
Robin Puro is a ceramic artist who specializes in the ancient Japanese art of kintsugi, or repairing broken ceramics with streams of gold. Instead of hiding the imperfections of our pasts, kintsugi highlights these cracks and breaks, transforming them into the very thing that makes the piece (and the person) uniquely beautiful.
THREE POINTS PRESS
Three Points Press is a spot where artists can come together to collaborate and share creative energy. With a dedicated screenprinting space, they are equipped to take on mid-scale projects for artists, small businesses, and brands. Located in the heart of Berkeley, they offer workshops, pop-up shops, and art showcases.
BERKELEY ART CENTER
This creative institution in beautiful North Berkeley serves artists in the greater Bay Area through the presentation of visual art exhibitions and related programs. House of Who is honored to have been the presenting sponsor of their 50th anniversary art auction, and partner on creating brand and marketing workshops designed specifically for artists.
REACH OUT
Don't be shy—we're always here. Give us a call when you need to get clear.
For project inquiries, workshop requests, or any other questions, fill out the form below.
House of Who
2600 10th Street Suite 406
Berkeley, California 94710