Rebranding: a Better Version of Your Brand

 
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“People rebrand when how they view themselves is no longer consistent with how they’re viewed by the outside world,” says Shannon DeJong, founder, owner and designer at House of Who, a Berkeley, California-based branding agency.

Clients usually come to her after they’ve experienced a problem or a challenge that their current brand can’t meet. They want to expand into new markets or create a new product that doesn’t fit in with their current brand, or “they’ve straight-jacketed themselves by being too narrow.”

And, then there are rebrands that happen after bad PR, when companies want to distance themselves from a past they’re not proud of (the #MeToo movement spurred a number of rebrands).

Often though, it’s just time to refresh a tired logo, or a typeface that was popular in 2001.”

Want our best tips on rebranding? Check out the full article, published on Canva here.

House of Who, Inc