Rebranding: a Better Version of Your Brand


“People rebrand when how they view themselves is no longer consistent with how they’re viewed by the outside world,” says Shannon DeJong, founder, owner and designer at House of Who, a Berkeley, California-based branding agency.

Clients usually come to her after they’ve experienced a problem or a challenge that their current brand can’t meet. They want to expand into new markets or create a new product that doesn’t fit in with their current brand, or “they’ve straight-jacketed themselves by being too narrow.”

And, then there are rebrands that happen after bad PR, when companies want to distance themselves from a past they’re not proud of (the #MeToo movement spurred a number of rebrands).

Often though, it’s just time to refresh a tired logo, or a typeface that was popular in 2001.”

Want our best tips on rebranding? Check out the full article, published on Canva here.

House of Who, Inc