Branding for Artists
BRANDING YOUR ART WITHOUT LOSING YOUR SOUL
Artists have special insight into the world around us. But artists, like the rest of us, sometimes need an outside perspective to define and communicate their identity outside of their art.
House of Who facilitated a workshop to address precisely the need for soulful brand strategy—that is, brand work founded on expressing truth instead of driving profit. Over 15 artists gathered at the Berkeley Art Center for an interactive 3-hour session, which explored essence, messaging, and a cross-functional elevator pitch.
Berkeley Art Center has invited House of Who back for future workshops, which we are currently brewing up back at the Who offices. Check the Berkeley Art Center website for updates on upcoming sessions.
Shannon, our Founder & ArtistCEO shares tips and exercises for uncovering a truthful + strategic brand as an artist in this video.