Even brands need summer break.
This summer, amidst personal and business travel, we're asking ourselves what it would mean to send a brand on vacation. The fun in the sun, the well-rested glow, and the self-discovery—what huge benefits for a brand! Because when you (or your brand) change your frame of reference, you can't help but grow. And the places we choose to grow contain multitudes.
In fact, in the midst of her own summer voyage, our content strategist had a revelation: the places people choose to go on vacation say a lot about them. What if we could use travel destinations as a key to learn more about brands?
In this issue of REAL TALK, you'll find...