THE STUPID RULE
Need to generate new ideas? Let’s play The Stupid Rule!
It’s a game of sorts that our founder Shannon DeJong plays when she feels like she’s running out of ideas. “I don't think that just feeling like I'm out of ideas is telling me that it's time to stop. Usually that tells me that it's coming up on that first wave and I have to push through it. So I implement The Stupid Rule and say to myself, “Quick, make a list of the stupidest names you can think of!” This is one of the tools Shannon DeJong uses to shake off moments of writer’s block and generate more names for clients.
More thoughts and tips in her interview with Rob Meyerson of How Brands Are Built.