CHALLENGE: Strategy & Copywriting
As one of the world’s largest hardware companies, how do you attract the best talent so you stay at the top of your game—and clearly define your role as an innovation group within an organization that is best known for manufacturing?
How We Solved It
As a complex group within an even more complex organization, we helped Samsung NEXT simplify their message so they could easily communicate their purpose to the world. We conducted extensive stakeholder interviews, refined existing messaging, and reorganized their website to create a positive user experience. The final product contained just the right amount of nuance to quickly inform readers and paint a picture of the amazing work Samsung NEXT does.
What We Delivered
Reveal your brand’s truth.
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