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CHALLENGE: Naming + Visual Identity Sprint

How do you name a premium quality, consumer-facing computer processing chip designed for Google Chromebooks to compete against other manufacturer’s high-performance chips and to be differentiated from Google’s lower and mid-range chips?

 
 

How We Solved It

Combining functionality with creativity, we developed a name that can live in two spaces at once: descriptively conveying its function and ranking to users yet also feeling friendly and ‘Googley.’

 

What We Delivered

  • Naming

  • Visual Identity

  • Deck Design

  • Visual Guidelines


Reveal your brand’s truth.

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