Cart 0

 
Who_Case_Study_Assest_Exploration-09.png
 
 
download.png
 

CHALLENGE: Content Strategy & Copywriting

How do you communicate the value of a product that is so massively powerful and inclusive of capabilities that it belongs in a category unto itself?

 
 

How We Solved It

With dozens of stakeholders across departments, we took an alignment-heavy approach to this project to get clear on the product definition, value propositions, and audience before moving into creative. Over the span of 4 months, we engaged in testing, on-site work sessions in Redmond, WA, and plenty of internal workshops. Arriving at a strong and strategic creative direction, we were able to communicate the full value of this robust, category-breaking application.

 

What We Delivered

  • Brand Strategy

  • Content Strategy

  • IA

  • Copywriting


Reveal your brand’s truth.

beautiful-mobile-wallpaper-motion-2170473 copy.jpg
 
 

More Branding Case Studies

 
Screen Shot 2019-02-28 at 3.59.00 PM.png

Samsung Next

As one of the world’s largest hardware companies, how do you attract the best talent so you stay at the top of your game—and clearly define your role as an innovation group within an organization that is best known for manufacturing?

Who_Case_Study_Assest_Exploration-06.png

Ciena

Take a decades-old company with no history of naming or nomenclature rules and create an actionable nomenclature system to help future-proof the brand from the inside out.