How do you take a decades-old company with no history of naming or nomenclature rules and create an actionable nomenclature system to help future-proof the brand from the inside out?
How We Solved It
We started by identifying Ciena’s taxonomy of offerings and developing a comprehensive view of all names in play. With the full set of information organized and at hand, we were able to identify patterns, inconsistencies, and opportunities so we could transform a scattershot naming process into an easy-to-implement and strategically viable set of guidelines.
What We Delivered
Full Nomenclature Process
Reveal your brand’s truth.
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