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CHALLENGE: Nomenclature

How do you take a decades-old company with no history of naming or nomenclature rules and create an actionable nomenclature system to help future-proof the brand from the inside out? 


How We Solved It

We started by identifying Ciena’s taxonomy of offerings and developing a comprehensive view of all names in play. With the full set of information organized and at hand, we were able to identify patterns, inconsistencies, and opportunities so we could transform a scattershot naming process into an easy-to-implement and strategically viable set of guidelines.


What We Delivered

  • Full Nomenclature Process

  • Workshop

  • Stakeholder Interviews

  • Alignment sessions

  • Nomenclature Recommendations

  • Nomenclature Guidelines

Reveal your brand’s truth.

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