It all started with a Slack channel. No, that’s not quite true.
It goes back further than that…
It started with a truth. We are a brand agency made up of artist professionals - that is, we all are creative in some capacity outside of the work we do for our amazing clients.
And though we create together all the time when working on naming and branding projects, it was important for us to create something together that was totally separate from strategy, ROI, or even logic.
So it started with a truth that turned into a notion that - thank goodness - was turned into a budget.
A budget that would allow the whole team to come together for one day and get PAID to make art.
That’s when the Slack channel happened.
Whitney (our lead writer) and Ciana (our managing director and lead strategist) started lighting up the channel with lists of ideas, from developing a mock brand that shows everything NOT to do in branding, to a music video with a lot of gold lamé, to gifs like this:
Bill Murray played by Bill Murray
Lead Siren played by Ciana Wilson
Desert Mother Siren played by Robin Puro
Sidekick Sirens played by Shannon DeJong and Kerri Lowe
Direction, Cinematography, Editing and Voiceover by Kerri Lowe
Assistant Cinematography and Set Management by Liz Rhoades
Assistant Cinematography by Shannon DeJong and
Production Assistance by Whitney Allison
Location Scouting by Robin Puro
Ideation Flame Fanning by Ciana Wilson
Special thanks to - Jon Stancato, the Photos app by Apple for saving the day.