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CHALLENGE: Naming + Visual Identity Sprint

How do you create a legally viable brand name and visual identity design in a two-week period for one of the most technologically advanced open-source products to date?

 
 

How We Solved It

We sprinted daily rounds of naming and design to arrive at final creative in an extraordinarily short amount of time. By moving fast and working collaboratively with our client, we produced final work that was on-strategy and stakeholder-approved in fewer than ten business days.

 

What We Delivered

  • Naming

  • Visual Identity

  • Deck Design

  • Visual Guidelines


Reveal your brand’s truth.

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More Branding Case Studies

 
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OP

Naming a premium quality, consumer-facing computer processing chip designed for Google Chromebooks to compete against other manufacturer’s high-performance chips and to be differentiated from Google’s lower and mid-range chips.

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Conversant

How do you create a legally viable brand name and visual identity design in a two-week period for one of the most technologically advanced open-source products to date?